Portfolio
A curated selection of my work across copywriting, SEO, and content strategy. Each project highlights how I adapt voice, style, and approach to meet different brand goals—from boosting visibility to telling stories that connect.
Areas of Expertise
💭Creative Copywriting & Brand Storytelling
Crafting narratives that connect emotionally with audiences.
🔍SEO Strategy & Content Optimization
From audits to AI-driven search insights.
🤓Editing, Proofreading & Localization
Polishing words with clarity, flow, and cultural nuance.
🧭Content Strategy & Campaign Concepts
Aligning writing with business goals.
Creative Copywriting
Storytelling and brand messaging that connect emotionally with audiences.
The Wildest Fig – Brand Voice & Messaging
Co-founder project—brand narrative and creative messaging for a wellness-inspired brand.
Campaign Concept: “Self-Care Doesn’t Have to Wait”
Tagline, website copy, and social captions for a wellness campaign.
SEO Content
Optimized articles and on-page strategies that boost visibility, target intent, and stay future-ready for AI-driven search.
SEO Optimization for Huggies.pt
Improved site structure, meta titles, and descriptions to strengthen organic performance.
SEO Optimization for Adobe DC
Improved site structure, meta titles, and descriptions to strengthen organic performance.
SEO Audit: SE.pt
Conducted a full site audit to identify gaps in keyword targeting, heading hierarchy, and content strategy.
Editing & Proofreading
Polishing texts for clarity, flow, and accuracy—from creative manuscripts to business content.
Website Copy Proofreading for The Wildest Fig
Reviewed and refined English/Portuguese website content for consistency and tone.
Content Localization for IQ Option
Adapted content for Portuguese/English audiences while preserving cultural nuance.
Content Strategy
Planning and aligning content with business goals—from campaign concepts to long-term editorial calendars.
The Wildest Fig – Brand Content Roadmap
Designed a content calendar blending seasonal storytelling with SEO-driven blog articles.
Content Creation for Comfort Click Ltd.
Researched several wellness topics to polish content for category and product pages.
"Fermented Foods” - Content for Full Guide on Health Topic
A built from scratch project on fermented foods benefits and recipes.
