A writer. A mother. A creative soul. A woman living many lives in one body.

I’ve always believed in the power of words — not just as a form of expression, but as a way to connect, to soften, to survive.

Whether I’m writing poetry in the still hours of the night, helping a brand find its voice, or navigating motherhood with all its mess and magic, I try to stay rooted in what’s real. What matters.

Hi, I'm Cat

Professional Background

Professionally, I’ve spent over 15 years working in digital marketing, content strategy, and brand storytelling. I’ve helped companies — from e-commerce giants to independent creators — grow through thoughtful strategy, authentic content, and human-first communication. I’ve led small teams, built brands from scratch, created campaigns, managed Google Ads and SEO strategies, and written copy that moves both hearts and metrics. But even in my most strategic roles, I’ve always stayed connected to something deeper: storytelling. The emotional thread. The why.

Sunset over the ocean with waves and a sandy beach, some clouds in the sky, and a few people in the water.
Catarina Encarnação, a young woman and writer standing at the beach, during sunset hour, smiling

Creative Identity

Beyond my marketing career, I am - and have always been - a writer.

I write poetry, short stories, fiction, lyrics, whatever seeds grow in my mind. My writing explores emotion, memory, softness, resilience, and the hidden corners of daily life.

I self-published my first poetry book, “Não Há Nada de Errado Contigo”, and I’m currently working on new projects that blend creative writing with healing, community, and quiet transformation.

My dream is to live from my words - to share what’s real, raw, and rooted.

Young mother with her child son hugging in a street in London

Motherhood & Life Philosophy

I’m a single mother to a wonderful little boy, raising him with presence, softness, and a desire to break cycles - to raise him gently in a world that rushes.

I’m also someone who believes in slow living, intentional work, inner freedom, and building a life where my values come first.

I don’t want to be defined by one title. I want to live many lives in one - and I want my work, my writing, and my story to reflect that. While I'm here, I want to offer my best to the world and help make this a better place.

Catarina Encarnação, a young woman wearing a bikini and sitting by the beach

It’s also to allow me to connect with other people - and brands - to create something amazing with them.

Bottom line, here you’ll find words: sometimes soft, sometimes strong - that explore what it means to be human.

Whether you’re here to read, to feel, to connect, to bring collaboration or to simply rest - welcome.

“This space is mainly for the stories I’ve lived, the poems I’ve written, and the parts of myself I’m still becoming.”